Digital Media

OCR Cambridge Technical Level 3 Extended Certificate
Course Leader: Ms S Vince

What Will I Study?

The Cambridge Technicals in Digital Media have been developed to meet the changing needs of the sector, and prepare students for the challenges they’ll face in Higher Education or employment. Designed in collaboration with experts spanning the breadth of the sector, the Cambridge Technicals in Digital Media focuses on the skills, knowledge and understanding that today’s universities and employers demand. Students will apply practical skills and knowledge in preparation for further study or the workplace.

Students will develop professional and social skills through interaction with performers, clients and peers; as well as theoretical and technical knowledge and understanding to underpin these skills. This will allow their creativity and flair to be harnessed in the design and production of media products used within the industry. Students will develop conceptual ideas, and visualise these all the way through the production cycle; from planning and pre-production right through to editing, post-production and presentation of products. They’ll also learn how to analyse target audience requirements, research market demand and bring a media concept alive working in line with legal and regulatory requirements, in a safe and effective way, protecting themselves and those they’re working with from injury or harm.

Students will also gain an understanding of how different businesses and organisations in the media sector work. When it comes to progression or employment, students will understand the variety of opportunities available to them, and the roles and responsibilities of media businesses and organisations within the sector. This will make sure students develop clear ideas about where they might like to take their career and what progression routes they would like to follow.

Unit 1:  Media products and audiences (External Assessment) (90GLH)

Unit 2:  Pre-production and planning (External Assessment) (90 GLH)

Unit 21:  Plan and deliver a pitch for a media product (Internal Assessment) (30 GLH)

Unit 3: Create a media product (Internal Assessment) (60 GLH)

Unit 20: Advertising Media (Internal Assessment) (60 GLH)

Unit 23:  Create a personal media profile (Internal Assessment) (30 GLH)


OCR Cambridge Technical Level 3 Extended Certificate (360 GLH)

Entry requirements

Students must have achieved 5 GCSEs at grades 9-5. English Language and Maths at a grade 5 is desirable.


Final Grades awarded are Distinction* (9), Distinction (8), Merit (4) and Pass (2).

UCAS points are available for this qualification. Assessment is 50% coursework portfolio based, which is subject to internal assessment, followed by a visiting external moderator to verify the assessment.  The other 50% is externally assessed.

Where Next?

Progression to further qualifications, such as HNDs or degrees in media related subjects, is a likely route. Alternatively, this qualification is designed to enable candidates to enter employment at a trainee level.

Please Note

This is a vocational course, which reflects the rigours and working roles in the world of the creative media industry. As in this industry, analysis, planning, design and creative work requires a great deal of commitment and the ability to meet deadlines. This course is ideally suited to organised and productive students.

Department Staff

Ms S Vince Head of Digital Media Contact