What Will I Study?
The Cambridge Technicals in Digital Media have been developed to meet the changing needs of the sector, and prepare students for the challenges they’ll face in Higher Education or employment. Designed in collaboration with experts spanning the breadth of the sector, the Cambridge Technicals in Digital Media focuses on the skills, knowledge and understanding that today’s universities and employers demand. Students will apply practical skills and knowledge in preparation for further study or the workplace.
Unit 1 (External Assessment) (Mandatory) (90GLH): Media products and audiences
The aim of this unit is for you to develop your understanding of how different media institutions operate in order to create products that will appeal to specific target audience. You will learn about different ownership models within media industries, and you will learn how to analyse different media products within the sector in order to understand the fundamentals of how meaning is created for audiences. You will learn about how audiences are categorized, researched and targeted by media producers. You will also learn about how media institutions distribute and advertise their products to audiences.
Unit 2 (External Assessment) (Mandatory) (90GLH): Pre-production and planning
By completing this unit, you will understand the pre-production process the creative media industry follows when creating a product. You will learn how to carry out research in the planning stage of a media production and about the various acts of legislation that need to be considered. You will learn about the constraints that need to be considered when planning a new media production, including timescales and resources. You will understand how to create pre-production documents in relation to client requirements and how to plan projects to meet these needs.
Unit 21 (Internal Assessment) (Optional) (30GLH): Plan and deliver a pitch for a media product
A media product does not simply exist in a vacuum. There is much work to be done before the product is finally consumed by an audience. Like most commercial products, a media product starts life as an idea in the mind of its creator or creators who then have to sell the idea to those who have the means to produce it. In order to convince the products that it is a good idea, the creator9s0 have to show what the end product might look/sound like and convince that that there is a unique selling point to attract a particular audience. You will choose to focus either on print, audio, or audio-visual media. By completing this unit you will be able to generate ideas for your own media product based on a client brief, pitch your ideas to a client, and be able to respond to feedback to prepare your idea for pre-production.
Unit 3 (Internal Assessment) (Mandatory) (60GLH): Create a media product
The aim of this unit is for you to develop knowledge and understanding of the production processes of producing a media product from one of the following:
- Print-based product
- Audio-visual product
- Audio product
You will apply your learning gained in Units 1 and 2 to plan and produce a media product. You will complete planning materials to take them forward in the production and post-production stages of your intended media product. You will plan, produce and edit original content for your intended product.
Unit 20 (Internal Assessment) (Optional) (60GLH): Advertising Media
Advertising media is around us on a daily basis, from billboards in the street to adverts watched daily on the television. By completing this unit, you’ll understand advertising campaigns and how audio-visual, print based or audio advertising media are used within them. You’ll plan an advertising campaign for a product or service, selecting the appropriate media components to produce it. You’ll produce original media components for incorporating into a campaign, considering the market and its target audience, as well as legal and ethical constraints, to ensure that all components comply with the required codes and conventions of the genre.
Unit 23 (Internal Assessment) (Optional) (30GLH): Create a personal media profile
The creative media sector is competitive and being prepared is one step nearer to achieving your chosen career. This unit will be a showcase of the work you have created, supported by a personal media profile. You will identify content to be included in your showcase, as well as create an adaptation of a piece of your existing media work. You will evidence your personal media profile by exploring your skillset, abilities and achievements and learn how to combine your creative work and personal profile to create a digital professional identity suitable for sharing with prospective employers, higher education institutions and for other career progression pathways.
OCR Cambridge Technical Level 3 Extended Certificate (360 GLH)
Students must have achieved 5 GCSEs at Grades 9-4. English Language and Maths at a Grade 5 are desirable.
Final Grades awarded are Distinction* (A*), Distinction (A), Merit (C) and Pass (E).
UCAS points are available for this qualification. Assessment is 50% coursework portfolio based, which is subject to internal assessment, followed by a visiting external moderator to verify the assessment. The other 50% is externally assessed.
Progressions to further qualifications, such as HNDs or degrees in media-related subjects are a likely route. Alternatively, this qualification is designed to enable candidates to enter employment at a trainee level.
This is a vocational course, which reflects the rigours and working roles in the world of the creative media industry. As in this industry, analysis, planning, design and creative work require a great deal of commitment and the ability to meet deadlines. This course is ideally suited to organised and productive students.