We live in a media-saturated world. From video clips on your phone, to TV ads to blockbuster movies, to posters at the bus stop, to the music in your ears, you are surrounded by media messages for most of your waking hours. How do you make sense of them all? How do you know what they are trying to communicate — both on an obvious and a less obvious level? How do you know how much you have been influenced — consciously or subconsciously — by these media messages? Does the media reflect your reality, or control the way you view it?
It’s been said that media literacy is as important to living in the 21st century as regular literacy was to the 20th century. Media Studies helps you develop an important set of skills that will help you navigate the rest of your education and then, your working life.
Resources for Teaching
Cambridge Nationals Level 2 Certificate
Course Leader: Mrs Crawte
Contact Email: firstname.lastname@example.org
Examination Board: OCR
Assessment: 75% coursework, 25% examination
What does the course involve?
Digital Media plays an important part in many areas of our everyday lives and is also an important part of the UK economy. There is a demand from employers for an increasingly skilled and technically literate workforce as more and more media products are produced digitally. This qualification will provide students with specific and transferable skills and a solid foundation in understanding and applying this subject, whether it is in employment or higher education. The hands on approach structure of the qualification has strong relevance to the way young people use the technology required in creative media.
Unit RO81: Pre-production skills. (External Assessment) Planning is an essential part of working in the creative and digital media sector. Students are introduced to pre-production skills and techniques used in the sector. It will also develop your understanding of the client brief, time frames, deadlines and preparation techniques that form part of the planning and creation process.
Unit RO82: Creating digital graphics. Digital graphics feature in many areas of our lives, and play a very important part in today’s world, in the way we communicate messages effectively. Students will investigate the basics of digital graphics editing and you will create your own product for the creative and digital media sector.
Unit RO89: Creating a digital video sequence. Gaming technologies, mobile phones, multimedia websites, film and television productions all use digital video sequences to enhance and inform their content. Students will explore these technologies and develop their own sequence to reach an identified target audience.
Unit R091: Designing a game concept. This unit will enable students to understand the capabilities and limitations of a range of gaming platforms. You will be able to identify core features of digital games and gain the knowledge to create a games design concept proposal that can be presented to a client for critical review.
Students will be equipped with a range of skills and provided opportunities to develop, in context, transferable skills such as research, planning, and review, working with others and communicating creative concepts effectively.
Cambridge Technical Level 3 Extended Certificate
Examination Board: OCR
Course Leader: Mrs S Crawte
Contact Email: email@example.com
What Will I Study?
The Cambridge Technicals in Digital Media have been developed to meet the changing needs of the sector, and prepare students for the challenges they’ll face in Higher Education or employment. Designed in collaboration with experts spanning the breadth of the sector, the Cambridge Technicals in Digital Media focuses on the skills, knowledge and understanding that today’s universities and employers demand. Students will apply practical skills and knowledge in preparation for further study or the workplace.
Unit 1 (External Assessment) (Mandatory) (90GLH): Media products and audiences
The aim of this unit is for you to develop your understanding of how different media institutions operate in order to create products that will appeal to specific target audience. You will learn about different ownership models within media industries, and you will learn how to analyse different media products within the sector in order to understand the fundamentals of how meaning is created for audiences. You will learn about how audiences are categorized, researched and targeted by media producers. You will also learn about how media institutions distribute and advertise their products to audiences.
Unit 2 (External Assessment) (Mandatory) (90GLH): Pre-production and planning
By completing this unit, you will understand the pre-production process the creative media industry follows when creating a product. You will learn how to carry out research in the planning stage of a media production and about the various acts of legislation that need to be considered. You will learn about the constraints that need to be considered when planning a new media production, including timescales and resources. You will understand how to create pre-production documents in relation to client requirements and how to plan projects to meet these needs.
Unit 21 (Internal Assessment) (Optional) (30GLH): Plan and deliver a pitch for a media product
A media product does not simply exist in a vacuum. There is much work to be done before the product is finally consumed by an audience. Like most commercial products, a media product starts life as an idea in the mind of its creator or creators who then have to sell the idea to those who have the means to produce it. In order to convince the products that it is a good idea, the creator9s0 have to show what the end product might look/sound like and convince that that there is a unique selling point to attract a particular audience. You will choose to focus either on print, audio, or audio-visual media. By completing this unit you will be able to generate ideas for your own media product based on a client brief, pitch your ideas to a client, and be able to respond to feedback to prepare your idea for pre-production.
Unit 3 (Internal Assessment) (Mandatory) (60GLH): Create a media product
The aim of this unit is for you to develop knowledge and understanding of the production processes of producing a media product from one of the following:
- Print-based product
- Audio-visual product
- Audio product
You will apply your learning gained in Units 1 and 2 to plan and produce a media product. You will complete planning materials to take them forward in the production and post-production stages of your intended media product. You will plan, produce and edit original content for your intended product.
Unit 20 (Internal Assessment) (Optional) (60GLH): Advertising Media
Advertising media is around us on a daily basis, from billboards in the street to adverts watched daily on the television. By completing this unit, you’ll understand advertising campaigns and how audio-visual, print based or audio advertising media are used within them. You’ll plan an advertising campaign for a product or service, selecting the appropriate media components to produce it. You’ll produce original media components for incorporating into a campaign, considering the market and its target audience, as well as legal and ethical constraints, to ensure that all components comply with the required codes and conventions of the genre.
Unit 23 (Internal Assessment) (Optional) (30GLH): Create a personal media profile
The creative media sector is competitive and being prepared is one step nearer to achieving your chosen career. This unit will be a showcase of the work you have created, supported by a personal media profile. You will identify content to be included in your showcase, as well as create an adaptation of a piece of your existing media work. You will evidence your personal media profile by exploring your skillset, abilities and achievements and learn how to combine your creative work and personal profile to create a digital professional identity suitable for sharing with prospective employers, higher education institutions and for other career progression pathways.
OCR Cambridge Technical Level 3 Extended Certificate (360 GLH)
Students must have achieved 5 GCSEs at Grades A-C (equivalent to five Grades 9-4). English Language and Maths at a grade 5 are desirable.
Final Grades awarded are Distinction* (A*), Distinction (A), Merit (C) and Pass (E).
UCAS points are available for this qualification. Assessment is 50% coursework portfolio based, which is subject to internal assessment, followed by a visiting external moderator to verify the assessment. The other 50% is externally assessed.
Progressions to further qualifications, such as HNDs or degrees in media-related subjects are a likely route. Alternatively, this qualification is designed to enable candidates to enter employment at a trainee level.
This is a vocational course, which reflects the rigours and working roles in the world of the creative media industry. As in this industry, analysis, planning, design and creative work require a great deal of commitment and the ability to meet deadlines. This course is ideally suited to organised and productive students.